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We’ ve all known someone whose had breast cancer or been indirectly affected by it so to show our continuing support we are loving nothing more than fashionarity right now, that’s fashionable charity guys. Of course anything that includes guilty-free shopping, giving to charity and grabbing a brand new bargain buy all-in-one is STELLAR’s friend.
This year the retailers supporting the campaign include Marks & Spencer, River Island, Warehouse and Topshop. Launched yesterday the ad campaign featuring singer Kylie Minogue, model Claudia Schiffer and actress Sienna Miller was shot by legendary photography Mario Testino and five years on after beating breast cancer herself (go her!), Kylie appears scantly clad wrapped in only a silk sheet that bears the Fashion Targets Breast Cancer logo and has the strap line “Wear your support”.
Speaking about the campaign Kylie said, “It means so much to me to be part of this year’s campaign for Fashion Targets Breast Cancer. I wholeheartedly support their effort to raise funds for the vital work undertaken by Breakthrough Breast Cancer.”
Along with the range of black and white clothing being sold in various retailers a website has also been set up to buy the collection – so no excuses ladies. On http://www.fashiontargetsbreastcancer.org.uk you can view the collection, which includes skirts, t-shirts, scarves and footwear.
Since the launch of Fashion Targets Breast Cancer in the UK in 1996, the initiative has raised over £10.5m for Breakthrough Breast Cancer. So in order to see this number rise get clicking ladies. About 30% of the each item you buy will go directly to Breakthrough Breast Cancer.
Long before Warehouse was the high-street staple we know and love, the company found its roots as Warehouse Utility Clothing way back when in 1976. What with the trend for going back to basics at the moment, Warehouse decided to follow suit and are launching their new collection Warehouse Utility this week.
The new collection will see them modernising their original casual classics with a rough and ready line of washed, laundered and worn-in fabrics in a palette of khaki, grey and sandy tones. Warehouse Utility is spot-on with the the military-inspired S/S 2010 runway collections, easy-to-wear jackets, shorts and trousers a paired with ravaged jersey and oversized knits. The embellishments bring a rock n roll vibe with hints of glamour from sporadic sequins, studs, embroidery and chain fringing – we’re especially loving the gorgeous military jacket (below) complete with with super-styley epaulettes, it’s the perfect alternative to a trench for spring.
The Warehouse Utility collection launches both in stores nationwide and online this Thursday, 25 February…see y’all there!x