If there is one high street store who knows how to do a lucrative celebrity, designer or capsule collection its got to be H&M. Hot from the successful collaboration with French designer Sonia Rykiel, the long anticipated Garden Collection for H&M has now hit stores and although its brrrr outside this collection will have you dreaming about long hot summer days in no time (we said dream, didn’t we).
This women’s collection is a mix of floral and feminine pieces made from solely sustainable materials. Ann-Sofie Johansson, Head of Design at H&M is extremely happy with how the weareable collection has turned out. “The mix of floral prints and khaki classics works brilliantly for day to evening wear”.
If you love bright romantic florals you will adore this as the vibe of the collection is seventies hippy chic. The collection includes a feminine chiffon dress made from recycled polyester with a colourful garden print, a strapless red dress in organic cotton with romantic roses (seen in picture above, €39.95) and a smock dress in organic cotton with an ethnic floral pattern.
We can’t believe every single garment has been produced using sustainable materials or using recycled PET bottles or textile waste as the best thing about this collection has got to be the price – most items cost from around €16.95-€35.95! Crazy we know, we nearly fell off our chairs when we saw them. Enjoy, we know we will.