We’ ve all known someone whose had breast cancer or been indirectly affected by it so to show our continuing support we are loving nothing more than fashionarity right now, that’s fashionable charity guys. Of course anything that includes guilty-free shopping, giving to charity and grabbing a brand new bargain buy all-in-one is STELLAR’s friend.
This year the retailers supporting the campaign include Marks & Spencer, River Island, Warehouse and Topshop. Launched yesterday the ad campaign featuring singer Kylie Minogue, model Claudia Schiffer and actress Sienna Miller was shot by legendary photography Mario Testino and five years on after beating breast cancer herself (go her!), Kylie appears scantly clad wrapped in only a silk sheet that bears the Fashion Targets Breast Cancer logo and has the strap line “Wear your support”.
Speaking about the campaign Kylie said, “It means so much to me to be part of this year’s campaign for Fashion Targets Breast Cancer. I wholeheartedly support their effort to raise funds for the vital work undertaken by Breakthrough Breast Cancer.”
Along with the range of black and white clothing being sold in various retailers a website has also been set up to buy the collection – so no excuses ladies. On http://www.fashiontargetsbreastcancer.org.uk you can view the collection, which includes skirts, t-shirts, scarves and footwear.
Since the launch of Fashion Targets Breast Cancer in the UK in 1996, the initiative has raised over £10.5m for Breakthrough Breast Cancer. So in order to see this number rise get clicking ladies. About 30% of the each item you buy will go directly to Breakthrough Breast Cancer.