A|wear has hooked up with ladies fragrance Impulse to create a cool new collection with none other than MTV presenter and Irish gal Laura Whitmore as it’s muse. This 20 piece capsule collection called ‘Laura Whitmore’s Impulse Collection by A|wear’ has a mix of sharp shoulders, military details, ruffle fronts and a smattering of sequins that combined celebrate this season’s hottest trends. Laura was chosen as the leading lady because Impulse reckon she captures the “confident and sassy attitude” of the brand. Laura is delighted to be the face of the new collection and says it’s the “ultimate dream rock-chick wardrobe!” We think so too if this snapshot is anything to go by…

Laura Whitmore

Laura Whitmore’s Impulse Collection by A|wear hits stores August 12th.